DFM / SALES INTELLIGENCE / Overview
Bundled data
SHEILA BELLA / SALES CONTENT INTELLIGENCE

Understand the sales philosophy.
Build the DFM voice.

Deep source analysis, video architecture, observable brand persona and 15 complete U.S. detailing sales scripts. Research the mechanics. Make the message original.

SALE

THE EDITORIAL ENGINE

From source evidence to an original point of view

01

Read the philosophy

Understand the content pillars, buyer-belief system, creator persona, signature structures and ethical limits.

02

Inspect the Reel

Open a source, study its ordered beats, hook, thesis, CTA and actual speech where a transcript exists.

03

Produce a DFM original

Use a full Jesse-ready script, filming direction, caption and shop-specific editorial checklist.

Primary content lines

60 source records

Highest play-count records

Export-time snapshots only
Evidence standard: This file contains 60 unique source Reels, of which 31 have automatic transcripts. Another 29 are caption-only or metadata-only; their spoken sequence cannot be verified. Public views, reactions and comments are snapshots, not verified sales performance. Sheila’s autobiography, earnings claims, testimonials and scientific language are treated as source statements—not independently verified facts.
SOURCE-DERIVED PLAYBOOK / DFM ORIGINAL ADAPTATION

Sales Philosophy & Persona Bible

A reusable guide to what Sheila’s sample actually teaches, how the teaching becomes a video, what public-facing persona it constructs, and which mechanics fit—or do not fit—a U.S. detailing business.

SOURCE ANALYSIS / FULLY LINKED TO REELS

60 source Reels, decoded

Each record carries an explicit research-confidence label. For the 31 transcript-backed videos, inspect beat-by-beat structure, sales thesis, creator persona, CTA bridge, reusable mechanism, DFM interpretation and timed speech. For the 29 without a transcript, analysis is explicitly limited to caption/metadata.

Click a card for the detailed research dossier
ORIGINAL DFM PRODUCTION LIBRARY

15 complete sales scripts & captions

Fully spoken English, scene timing, camera direction, on-screen text, publish-ready captions, CTAs, WIT/DFM connections, source mapping and explicit review notes. These are original drafts for Jesse—not Sheila Bella rewrites.

Script → Filming brief → Caption → CTA
ONE-TIME CONNECTION / NO APPS SCRIPT

Share your Google Sheet. Paste the link. Edit live.

The mobile-friendly Cloudflare site reads the three editorial tabs directly from a Google Sheet with Anyone with the link → Viewer access. No API key, Apps Script or backend setup.

GOOGLE SHEETS → RESEARCH + SCRIPTS → CLOUDFLARE

Offline research is ready

All 60 source analyses, the Sales Bible, and 15 complete production scripts are embedded. Connect your Google Sheet when ready.

Using included data.

STEP 01

Upload the XLSX

Open the provided DFM_Sheila_Sales_Bible_Google_Sheets_Template.xlsx as a native Google Sheet. Preserve tab names: DFM_Scripts, Source_Analysis, Sales_Bible.

STEP 02

Share as Viewer

Google Sheets → Share → General access → Anyone with the link → Viewer. Only designated teammates should receive Editor access.

STEP 03

Connect and copy live URL

Paste your normal docs.google.com/spreadsheets/d/.../edit URL. Press Connect Sheet, then copy and share the generated live dashboard URL.

GOOGLE SHEETS / CONTENT SOURCE

Live editing connection

Connection is optional. All bundled content works without a Sheet.

Important: Share the generated link containing ?sheet=ID. The plain Cloudflare root shows bundled data unless you set SHEET_ID in config.js and redeploy once. Subsequent content edits never require another deployment. Public Viewer access makes draft scripts, notes and transcripts readable to anyone who has the Sheet URL. Avoid confidential details. Google caching may delay updates beyond the website’s 60-second check.